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If you need to understand which cellular content enables the most
value, revenue and customer loyalty, APRG now provides continuous
measurements of mobile content usage for games, music, news,
ringtones and services from wireless subscribers in Asia Pacific.
APRG has
launched a new syndicated advisory service to help its clients
understand the mobile data consumption habits of a cross-section
of thousands of wireless subscribers in Asia. This service
was created to allow APRG customers to monitor which mobile data
applications are the most popular, and is cross-referenced to
subscriber demographics, segmenting user groups by age, sex, and
purchase sources and buying habits.
Benefits
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The content or service categories
appealing to each demographic group.
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The relative market share of the
handsets brands on the market, providing a guide to content
publishers creating new games and applications.
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Provide timely data to support decisions regarding product
creation.
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Support Mobile marketing and
advertising campaigns with data regarding media consumption and
audience demographics.
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Understand mobile VAS price points
across the region.
Deliverables
Through subscriber surveys, APRG gathers information on all
available mobile content and applications, on publishers, and on
pricing throughout South East Asia.
A quarterly report
(with
supplementary PowerPoint graphics) measuring
current, past, and forecast subscriber usage of mobile content
and applications is provided. Data points are linked to information about the operators,
pricing, and handset brands as well as demographic profiles of
mobile subscribers.
Delivered
quarterly by email in PDF format.
Pricing
For inquiries - please email sales @ aprg.com
Countries Covered: Thailand, Philippines, Indonesia, Malaysia,
Hong Kong, China, Singapore, and India.
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