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This research details APRG’s
latest projections for Thailand's mobile communications market -
including mobile subscribers and usage of mobile applications such as
ringtones, Java games and wallpaper. Our analysts provides an
assessment and forecast of the mobile metrics and key
performance indicators that are behind the growth of wireless data
services market in Thailand.
Key metrics such as operator
market share, ARPU,
revenue from mobile content, wireless penetration, subscriber forecasts and
projections to 2015 are
provided.
The objective of this report
is to portray the opportunities and risks of the wireless sector in Thailand, with a particular focus on
mobile content and apps. Our goal is to help investors,
vendors and analysts to understand the opportunities and risks, and to
forecast the direction of Thailand’s lucrative mobile market.
Table of Contents
1. Introduction
Report Objectives
Forevase Assumptions
2. Executive Summary and Market Forecast
Introduction
Current Situation
- Ruthless Competition and Price Wars
- Mobile Penetration - Saturated market or too many subs with multiple SIM cards?
Key Risks for Investors in the Mobile Sector
Market Share of Mobile Operators
Mobile Subscriber Growth Forecast
Prepaid Usage
ARPU Achievements and Outlook
Mobile Content Revenue Forecast
3. Thailand's Mobile Service Providers - Growth Strategy for 2010 - 2015
AIS (Advanced Info Service)
- Growth Strategy and Outlook
Total Access Communication (DTAC)
- Growth Strategy and Outlook
True Move
- Growth Strategy and Outlook
Hutchison CAT Wireless Multimedia
- Growth Strategy and Outlook
Thai Mobile
4. VAS and Mobile Content Market Outlook for Thailand
Historical Breakout of Thailand's Mobile VAS Revenue
Thailand's Mobile VAS Revenue Growth Projections 2010 - 2015
Overview of the Leading Mobile Content Portals, App Stores, and Content Providers in Thailand
Survey of Mobile VAS Content Costs in Thailand
Consumer Survey: Where Thailand Mobile Users Get Their Content
Consumer Survey: Mobile Content – Desires and Frequency of Use
Consumer Survey: Mobile VAS purchase sources - how and where do users source mobile content?
Consumer Survery:How do Malaysia consumers learn of new mobile apps and content?
Expected Most Popular Next Generation Consumer Mobile Apps
5. Broadband Market Outlook for Thailand
- Forecast of Subscriber Growth by Broadband Access Techolology to 2015
Questions, comments, or wish
to order? Just email sales @ aprg.com
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