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Over
the last 12 months, Thai consumers have adopted mobile apps in a big
way. Mobile value added services (or MVAS), such games, themes,
entertainment, communications, music and m-commerce, continue to
drive incremental non-voice revenue for Thailand's mobile operators.
After years of ruthless pricing actions to source new
subscribers, it looks as if there is a bit of stability in the churn
rates in Thailand mobile market. This research details APRG’s
latest projections for Thailand's mobile communications market -
including mobile subscribers and usage of mobile applications such as
ringtones, Java games and wallpaper. After talking to thousands of Thai consumers, our analysts provide an
assessment and forecast of the market metrics and key
performance indicators that are behind the growth of mobile services market in Thailand.
Key metrics such as market share, revenue from content, ARPU,
subscriber penetration, subscriber forecasts and
projections to 2015 are
provided and explained.
The objective of this report
is to portray the opportunities and risks of the mobile
telecommunications sector in Thailand, with a particular focus on
mobile apps and content. Our goal is to help investors,
SPs, vendors and analysts to understand the opportunities and risks, and to
forecast the direction of Thailand’s lucrative mobile app market.
Table of Contents
1. Introduction
Report Objectives
Forecast Assumptions
2. Executive Summary and Market Forecast
Introduction
Current Situation
- Thailand's Ruthless Mobile Competition and Price Wars
- Thailand's Mobile Subscriber Penetration - How many SIM cards can a person need?
Key Risks for Investors in the Mobile Sector
Market Share of Mobile Operators
Mobile Subscriber Growth Forecast
Prepaid Usage
ARPU Achievements and Outlook
Mobile Content and VAS Revenue Forecast
3. Thailand's Mobile Service Providers - Growth Strategy for 2010 - 2015
AIS (Advanced Info Service)
- Growth Strategy
Total Access Communication (DTAC)
- Growth Strategy
True Move
- Growth Strategy
Hutchison CAT Wireless Multimedia
- Growth Strategy
4. Mobile VAS, App and Content Market Forecast k for Thailand
Breakdown of Thailand's Mobile VAS Revenue in 2009
Thailand's Mobile VAS Revenue Growth Projections 2010 - 2015
Overview of the Leading Mobile Content Portals and Content Providers in Thailand
Survey of Mobile VAS Content Costs in Thailand
Consumer Survey: Where Thailand Mobile Users Get Their Content
Consumer Survey: Mobile Content – Desires and Frequency of Use
Consumer Survey: Mobile VAS and app purchase sources - how and where do Thai consumers source mobile content?
Consumer Survey: How do Thailand consumers learn of new mobile apps and content?
Consumer Survey: How kind of mobile apps and content do Thailand consumers prefer?
5. 3G and Broadband Market Outlook for Thailand
- Forecast of Subscriber Growth by Broadband Access Technology to 2015
- Which 3G application Mobile Apps are likely to succeed in Thailand?
Questions, comments, or wish
to order? Just email sales @ aprg.com
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