This 2008 report details APRG’s latest projections for Thailand's mobile communications market - including mobile subscribers and usage of mobile applications such as ringtones, Java games and wallpaper.  Our analysts provides an assessment and forecast of the  market metrics and key performance indicators that are behind he growth of wireless data services market in Thailand. 

Key metrics such as operator market share, revenue from content,  ARPU, subscriber  penetration; and subscriber forecasts and projections to 2012 are provided.     

The objective of this report is to portray the opportunities and risks of the mobile telecommunications sector in Thailand, with a particular focus on mobile content.  Our goal is to help foreign investors, vendors and analysts to understand the opportunities and risks, and to forecast the direction of Thailand’s lucrative mobile market.

Table of Contents 

1. Introduction
Report Objectives
Assumptions

2.  Executive Summary and Market Forecast
Introduction
Current Situation
- Unstable Political Environment
-  Ruthless Competition and Price Wars
- Saturation Just a Few Years Away
Key Risks for Investors in the Mobile Sector
Market Share of Mobile Operators
Market Forecast
Mobile Subscriber Growth Forecast
Mobile Penetration
Prepaid Usage
ARPU Achievements and Outlook
Wireless Content Revenue Forecast

3.  Demographics and Economic Outlook
Consumer Consumption
Foreign Direct Investment in Telecoms Sector

4. Regulatory and Pricing 

5.  Mobile Service Providers
AIS (Advanced Info Service)
Network
Growth Strategy
Outlook
Total Access Communication (DTAC)
Network
Growth Strategy
True Move
Network
Growth Strategy
Hutchison CAT Wireless Multimedia
Thai Mobile

6.  Non Voice and Mobile Content Market
SMS Usage – Once a Nonstarter, Now a Teenage Passion
The Internet Environment
Number of Internet Subscribers in Thailand
Key Internet Service Providers
The Internet’s Impact on Mobile VAS Portals
Mobile Data Revenue Growth
Breakdown of VAS Revenue by Content Type
VAS Revenue Growth Projections
Mobile Content Portals in Thailand
Club TigerMob
DJuice
TrueWorld (formally OrangeWorld)
eomobile.com
MSN Thailand
Leading Mobile Content Providers
VAS Content Costs 
Where Thailand Mobile Users Get Their Content
Mobile VAS Content – Desires and Frequency of Use
Most Popular Ringtone Downloads
Importance of Viral Marketing for New Mobile Content
MMS Services
3G Outlook
Mobile Technology Subscriber Breakdown

7.  Final Notes
Methodology
Forecasting 
Survey Demographics
Notices  

Questions, comments, or wish to order?  Just email sales @ aprg.com