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This market research report details APRG’s latest
analysis
and projections for the Philippines mobile applications market and
incorporates key learnings from our focus group's opinions on
compelling 3G applications.
In this report, APRG analysts provides an indepth assessment of
the market
developments that are driving the growth of wireless data services
market in the Philippines. Key metrics such as operator
market share, data revenues, ARPU, subscriber attainments,
and mobile penetration are provided; forecasts and projections to 2013
are outlined.
The
objective of this report is to portray the opportunities and risks of
the mobile telecommunications sector in the Philippines, with a
particular
focus on mobile applications and mobile entertainment
content. Our
goal is to help foreign
investors, vendors and analysts to understand the opportunities and
risks, and to forecast the direction of the Philippines market for
consumer purchases of mobile
content.
Table of Contents
Chapter
1. Introduction
Report Objectives
& Assumptions
Chapter 2. Executive Summary and
Market Forecast
- Current
Situation
- Ruthless Competition and
Price Wars
- ARPU Achievements and
Outlook
- Still an Under-penetrated
Market
- Market Share of Mobile
Operators
- Mobile Subscriber Growth
Forecast
- Importance of Mobile Apps
that Prepaid subscribers can adopt
Chapter 3.
Demographics and Economic Outlook
- Population Growth
-
Consumer
Consumption
Chapter 4. Analysis of
Philippines' Mobile Service
Providers
Smart Communications:
Strengths and Growth Strategy
Globe
Telecom: Strengths
and Growth Strategy
Sun
Cellular: Strengths and Growth
Strategy
Chapter
5. 3G,
Mobile VAS, and Mobile Content Market
Mobile Portals and
App Stores in the Philippines
Mobile Data Revenue Growth
and Forecast
Breakdown of VAS Revenue by
Content Type
Where and how Filipino
consumers get their mobile apps and content
Mobile VAS Content – Desires
and Frequency of Use
Who Buys Ringtones in
Philippines
Most
Popular Mobile Games
How Filipinos Learn of New
Mobile Content
Philippines Focus Group 3G
Application
Analysis
Chapter
6. Final Notes
Methodology
Forecasting
Survey
Demographics
Questions, comments, or wish
to order? Just email sales @ aprg.com
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