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Since 2000, the number of mobile phone subscribers
in the Philippines have grown by more than 10 percent per
year. Revenues had been healthy: currently,
the three major mobile service providers earn about US $1.5
billion.
APRG's analyst Roberto Delacruz highlights in the
report: Despite
the strong results on subscriber net additions, revenue growth is being
retarded due to high inflation and a weaker consumer environment. This
has resulted in lower subscriber activity levels, increasing multi-SIM
usage, and migration towards lower-price products such as SMS
in
lieu of voice.
This 2009 report details APRG’s latest analysis
and projections for the Philippines mobile services market - including
mobile subscribers and usage of mobile data applications such as
ringtones, Java games and wallpaper.
Our analysts provides an indepth assessment of the market
developments that are driving the growth of wireless data services
market in the Philippines. Key metrics such as operator
market share, data revenues, ARPU, subscriber attainments,
and mobile penetration are provided; forecasts and projections to 2012
are outlined.
The
objective of this report is to portray the opportunities and risks of
the mobile telecommunications sector in Philippines, with a particular
focus on mobile content. Our goal is to help foreign
investors, vendors and analysts to understand the opportunities and
risks, and to forecast the direction of the market for 3G and mobile
content
Table of Contents
Chapter 1. Introduction
Chapter 2. Executive Summary and
Market Forecast
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Introduction and Current
Situation
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Ruthless Competition and
Price Wars
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Still an Under-penetrated
Market
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Market Share of Mobile
Operators
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Mobile Subscriber Growth
Forecast
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Mobile Penetration Prepaid
Usage
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ARPU Achievements and Outlook
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Wireless Content Revenue
Forecast
Chapter 3.
Demographics and Economic Outlook
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Population Growth
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Consumer
Consumption
Chapter 4. Mobile Service
Providers
Smart Communications
Globe Telecom
Sun Cellular
Chapter 5. 3G,
Mobile VAS, and Mobile Content Market
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The Internet’s influence
Mobile VAS Portals in Philippines
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Mobile Data Revenue Growth
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Breakdown of VAS Revenue by
Content Type
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Mobile VAS Revenue Growth
Projections
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Philippines Leading Mobile
Applications and Content Providers
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Where and How Filipino Mobile
Users Get Their Content
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Mobile VAS Content – Desires
and Frequency of Use
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Most Popular Ringtones
- Most Popular Mobile Games
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Importance of Viral Marketing
for New Mobile Content
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Philippines 3G Application
Analysis
Chapter 6. Final Notes
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Methodology
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Forecasting
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Survey Demographics
Questions, comments, or wish
to order? Just email sales @ aprg.com
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