This 2008 report details APRG’s latest projections for the Philippines  mobile communications market - including mobile subscribers and usage of mobile data applications such as ringtones, Java games and wallpaper.  Our analysts provides an assessment of the  market developments that are driving the growth of wireless data services market in the Philippines.  Key metrics such as operator market share, data revenues,  ARPU, subscriber attainments, and mobile penetration are provided; forecasts and projections to 2011 are outlined.     

The objective of this report is to portray the opportunities and risks of the mobile telecommunications sector in Philippines, with a particular focus on mobile content.  Our goal is to help foreign investors, vendors and analysts to understand the opportunities and risks, and to forecast the direction of Thailand’s emerging wireless market.

Table of Contents

Chapter 1. Introduction

• Report Objectives

• Assumptions

Chapter 2. Executive Summary and Market Forecast

• Introduction and Current Situation

• Unstable Political Environment

• Ruthless Competition and Price Wars

• Still Under-penetrated

• Key Risks for Investors in the Mobile Sector

• Market Share of Mobile Operators

• Market Forecast

• Mobile Subscriber Growth Forecast

• Mobile Penetration Prepaid Usage

• ARPU Achievements and Outlook

• Wireless Content Revenue Forecast

Chapter 3. Demographics and Economic Outlook

• Population Growth

• Demographics

• Consumer Consumption 

Chapter 4. Mobile Service Providers

Smart Communications

• Network

• Growth Strategy

• Outlook

Globe Telecom

• Network

• Growth Strategy

• Outlook

Sun Cellular

• Network

• Growth Strategy

• Outlook

Chapter 5. Non Voice Services and Mobile Content Market

• SMS Usage and Social Considerations

• The Internet Environment

• Number of Internet Subscribers in Philippines

• Crossover from Mobile GSM to Internet IP

• The Internet’s Impact on Mobile VAS Portals

• Mobile Data Revenue Growth

• Breakdown of VAS Revenue by Content Type

• Mobile VAS Revenue Growth Projections

• Philippines Leading Mobile Content Providers

• Mobile VAS Content Costs

• Where and How Filipino Mobile Users Get Their Content

• Mobile VAS Content – Desires and Frequency of Use

• Most Popular Ringtone Downloads

• Importance of Viral Marketing for New Mobile Content

• 3G Outlook and Prospects

• Current Situation and Forecast for Corporate Mobile Email Services

Chapter 6. Final Notes

• Methodology

• Forecasting

• Survey Demographics

Questions, comments, or wish to order?  Just email sales @ aprg.com