Malaysia's mobile subscribers are eager to adopt fun, new and complelling mobile applications. 

This report details APRG’s latest five-year projections for the mobile services market in Malaysia, with research providing an analysis of market developments that are driving the mobile VAS services. Current market share data with subscriber projections to 2012 are provided, as well as APRU, Prepaid usage, VAS application analysis, and content market developments.  

Table of Contents

Chapter 1. Introduction to Malaysia’s Mobile Market
Demographics
Key Mobile Trends in Malaysia
Prepaid vs Post-Paid Segmentation
Value Added Services Overview

Chapter 2. Maxis
- Network
- Subscriber Growth 
- Pre-paid versus Post-paid segmentation
- Marketing Strategy

Chapter 3. Digi Telecom
- Network
- Subscriber Growth
- Pre-paid versus Post-paid segmentation 
- Marketing Strategy

Chapter 4. Celcom 
- Network
- Subscriber Growth
- Pre-paid versus Post-paid segmentation
- Marketing Strategy

Chapter 5. Mobile Data - Issues and Outlook
 
- Which Mobile VAS services users purchase most
- Mobile VAS Purchase sources
- Online Music Market
- Mobile Java Games Market
- Mobile Content Market Segmentation

Chapter 6. Forecast and Outlook

Mobile Subscriber Growth to 2012
Mobile Subscriber Penetration
Market Share
Data vs Voice Revenue Projections 
VAS Application Growth Drivers
Most Popular Purchased Mobile Applications

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