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In 2011,
Indonesian consumers are keenly embracing mobile applications, with
email, social networking, and music being all the rage from Jakarta to
Surabaya. Our forecast for the Indonesian market shows good incremental
growth for mobile applications – with revenue for mobile VAS (excluding
SMS) and mobile applications to pass the hundred million dollar mark
next year. APRG’s 2011 market research provides an in-depth look at the
growth segments of the mobile services business in Indonesia. It
outlines how Indonesia’s mobile operators, application and content
providers are positioning themselves to compete in Indonesia’s mobile
services market. This report reviews opportunities, strengths,
weaknesses and risks of this emerging market of over 240 million
people.
This
report covers the following topics of the mobile
communications market in Indonesia:
Commercial,
technical and social issues relating to
mobile VAS market in Indonesia
Consumer's
view of their desires for mobile content and mobile
applications
Mobile
subscribers, penetration and ARPU
Number
of subscribers and expected revenues from data services with CDMA EV-DO technology from Qualcomm
Mobile
VAS business model and value chain in Indonesia
Market share and
mobile application growth strategy of the leading Mobile
Service
Providers
Consumer's
buying patterns for mobile content and applications
Some of the questions answered in this
report:
• What is the size of the market for mobile apps and mobile value added services in Indonesia? • What opportunities and risks are there in the Indonesia mobile services and mobile content market? • Which mobile applications genres are the most popular? • How do consumers learn of and buy new mobile content such as ringtones, music, games, wallpaper, etc.? • Where do consumers source their mobile content and applications? How pervasive is side-loading of applications? •
What are the mobile VAS and application growth strategies of Indosat,
XL, Telkomsel, Bakrie Telecom and other Mobile Service Providers? • How compelling is the CDMA EV-DO service sector in Indonesia? What is the revenue forecast?
Table
of Contents:
1. Introduction Report Objectives Forecast Assumptions 2. Executive Summary and Market Forecast - SWOT Analysis - Mobile Penetration 2002 to 2015 - Indonesia’s Mobile Subscriber Growth Forecast to 2015 - Key Drivers behind Indonesia’s Mobile Subscriber Growth - Analysis of the Indonesian Youth Market for Mobile Applications - Prepaid vs. Postpaid Subscribers - Indonesia's Mobile ARPU Achievements (Historical and Outlook) 3. GSM Mobile Service Provider Growth Strategies - PT PT Telekomunikasi Seluler (Telkomsel) - PT Indonesian Satellite Corporation - INDOSAT - PT EXCELCOMINDO PRATAMA - PT Natrindo Telepon Seluler – Lippo Telecom - Hutchison CP Telecom 4. CDMA Mobile Service Provider Growth
Strategies - PT Mobile-8 CDMA Network - BakrieTel – Esia CDMA Network - TelkomFlexi CDMA Network - Indosat’s StarOne CDMA Network - Smart Telecom 5. The Mobile Content and Application Business in Indonesia Percentage of Mobile Revenues from Content and Applications Revenue Growth and Forecast of Mobile VAS and Applications to 2015 Table of Figures Figure 1. Market Share – Indonesia’s Mobile Operators Figure 2. Annual
Percentage Growth of Mobile Subscribers 2004 – 2015F. Figure 3.
Indonesia – Mobile Subscribers 2003 – 2015F Figure 4. Indonesia’s
Mobile Penetration 2004 – 2015F Figure 5. Indonesia’s Mobile
Penetration Comparison to Neighboring Countries Figure 6. Youth
Population in Indonesia, 2011 Figure 7. Survey of 16-24 year old
Indonesians on their decision criteria to purchase a mobile service Figure 8. Overall Percentage of Prepaid vs. Postpaid Subscribers and
Percentage of New Subscribers opting for Prepaid vs. Postpaid services Figure 9. Blended ARPU 2004 – 2012 Indonesia's Leading Mobile Operators Figure 12. Mobile Subscriber Growth with CDMA Technology in Indonesia,
2004 – 2015F Figure 13. CDMA Service Providers - Market Share in
Indonesia, Q2 2010 Figure 14. CDMA Mobile Broadband Forecast: EV-DO
Subscriber and Revenue Growth Forecast. 2010 to 2015 Figure 15. MVAS
Service Delivery Platform Strategy in Indonesia Figure 16. Mobile VAS
and SMS Revenue as Percentage of Overall Revenue Figure 17. Revenue
Growth in Mobile VAS Services (excluding P2P SMS), 2005 – 2015F Figure
18. Boleh.net’s mobile app portal in Indonesia Figure 19. Indosat's
i-go mobile portal Figure 20. The Mig33 Portal Figure 21. Typical
Mobile VAS Content Costs by Genre in Indonesia Figure 22. Consumer
Survey: Which mobile App or VAS service have you used in the last 30
days? Figure 23. Consumer Survey: Most Popular SMS Content Choices Figure 24. Consumer Survey: How frequently do you purchase ringtones,
games or wallpaper? Figure 25. Consumer Survey: Which of the following
mobile game genres do you find most appealing for purchase? Figure 26.
Consumer Survey: Most Popular Games Loaded on Mobile Phones in
Indonesia Figure 27. Consumer Survey: Which music genres do you find
most appealing and typically purchase for Ringtones Figure 28. Age and
Sex Distribution of Indonesian Ringtone Purchasers Figure 29. Consumer
Survey: Wallpaper Content Choices in Indonesia Figure 30. Consumer
Survey: Where Indonesians Learn About New Mobile VAS and Applications Figure 31. Consumer Survey: How Indonesians Purchase New Mobile VAS and
Content Figure 32. Indonesia MVAS and Apps – What’s Growing, Peaking
and Declining in 2011 Figure 33. Consumer Survey: Indonesian Users
Intention to Upgrade to a 3G Handset Figure 34. Methodology Figure 35.
Survey Demographics: Summary of Age, Sex, Employment, Education Levels Figure 36. Consumer Survey – Where do you primarily access the Internet
from? Figure 37. Survey Demographics – Employment by Industry.
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