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APRG’s
2010 market research outlines how Indonesia’s network operators,
application and content providers are positioning themselves to compete
in Indonesia’s mobile services market. This report reviews opportunities,
strengths, weaknesses and risks of this emerging market of
over 240 million people. Over 1,000 Indonesian consumers were
sampled to understand their thinking and desires for mobile services,
as well as mobile content and applications.
This
report, updated quarterly, covers the following topics of the mobile
communications market in Indonesia:
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Commercial,
technical and social issues relating to
mobile VAS market in Indonesia
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Mobile
content and emerging applications
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Mobile
subscribers, penetration and ARPU
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Mobile
VAS business model and value chain
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Mobile Operator's
Market Share
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Market
drivers and inhibitors
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Most
popular purchases of Ringtones and Mobile
Games
Key Questions
Answered:
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What
is
the size of the market for mobile apps and value added
services in Indonesia?
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What
opportunities and risks are there in the Indonesia mobile services and mobile content
market?
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Which
mobile applications genres are the most
popular?
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How
do
consumers learn of and buy new mobile content such as ringtones, games,
wallpaper, etc.
Table of Contents:
1.
Introduction
Report Objectives
Forecast Assumptions
2.
Executive Summary and Market Forecast
SWOT Analysis
Market Strengths
Market Opportunities
Market Weaknesses Threats
Mobile Penetration 2002 to 2010
Indonesia’s Mobile Subscriber Growth Forecast to 2014
Key Drivers of Indonesia’s Mobile Subscriber Growth
A Look at Indonesia’s Youth Market for Mobile Applications
Prepaid vs. Postpaid Subscribers
Indonesia's Mobile ARPU – Historical Achievements and Outlook
3. GSM
Mobile Service Provider Strategies
Telkomsel
PT Indonesian Satellite Corporation - INDOSAT
PT EXCELCOMINDO PRATAMA - Excelcom
PT Natrindo Telepon Seluler – Lippo Telecom
Hutchison CP Telecom - HCPT
4. CDMA
Mobile Service Providers Strategies
PT Mobile-8 CDMA Network
BakrieTel – Esia CDMA Network
TelkomFlexi CDMA Network
Indosat’s StarOne CDMA Network
Smart Telecom
5. The Mobile
Content and Application Business in Indonesia
Percentage of Mobile Revenues from Content and Applications
Revenue Growth and Forecast of Mobile VAS and Applications
Snapshot of Mobile Content Providers in Indonesia
Key Notes on Pricing of Mobile VAS
Mobile Content – User’s Desires and Frequency of Use:
Most Frequent Mobile Content Purchases
Frequency of Mobile Content Purchases
Most Popular Mobile Games
Most Popular Ringtone Downloads
Purchased Ringtone Age Distribution
Popularity and Usage of Mobile Wallpaper
Indonesian Consumer’s Desires for Mobile Content - What's Hot in 2010
How Indonesian Mobile Users Learn of New Mobile VAS
How Indonesian Mobile Users Purchase Mobile Content
Importance of Mobile Television in Indonesia
Importance of Geolocation Mobile Services in Indonesia
3G Market Outlook in Indonesia
7. Final
Notes
Methodology
Definitions
Notices
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