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Abstract:
80
million people in Indonesia now own mobile phones, but the penetration
rate is still less than forty percent, offering significant
opportunities for investors in this nascent market.
In
Indonesia the mobile operators, music and film companies, cartoon
artists, game makers and musicians are all aggressively entering the
mobile content market to provide ring tones, gaming, mobile imagery and
streaming audio and video.
APRG’s
latest market research examines how Indonesia’s network operators,
application and content providers are positioning themselves to compete
in Indonesia’s mobile market. This report reviews opportunities,
strengths, weaknesses and risks of this emerging wireless market of
over 240 million people. Over one-thousand Indonesian consumers were
sampled to understand their thinking and desires for mobile services,
as well as mobile content and applications
This
report, updated quarterly, covers the following topics of the mobile
communications market in Indonesia:
Commercial,
technical and social issues relating to
mobile content market Mobile
content and key applications and services Mobile
subscribers, penetration and ARPU Mobile
VAS business model and value chain Operator's
Market Share Market
drivers and inhibitors Most
popular purchases of Ringtones and Java Mobile
Games
Key Questions
Answered:
What is
the size (USD) of the market for mobile content and value added
services in Indonesia? What
opportunities are there in the Indonesia mobile content
market? What
are the key mobile data trends being adopted
in Indonesia? Which
mobile data applications are the most
popular? How
important is WLL CDMA mobile services in
Indonesia? How do
consumers learn of new mobile content such as ringtone, games,
wallpaper, etc.
Table of Contents:
1. Introduction
Report Objectives
Forecast Assumptions
2. Executive Summary and Market Forecast
SWOT Analysis
Strengths
Opportunities
Weaknesses – Threats
Barriers to Entry
Indonesia’s Mobile Market Leaders
Competitive Environment
Mobile Services Market – Subscriber Forecast
Mobile Penetration
Indonesia’s Mobile Subscriber Growth Forecast
Key Drivers of Indonesia’s Mobile Subscriber Growth
Indonesia’s Youth Market
Prepaid vs. Postpaid Subscribers
ARPU – Historical Achievements and Outlook
3. Demographics and Economic Outlook
Indonesia’s Attraction for Foreign Investment
Consumer Consumption in Indonesia
4. GSM Mobile Service Provider Profiles
Telkomsel
PT Indonesian Satellite Corporation (INDOSAT)
PT EXCELCOMINDO PRATAMA (Excelcom)
PT Natrindo Telepon Seluler – Lippo Telecom
Hutchison CP Telecom (HCPT)
5. CDMA Mobile Service Provider Profiles
Leading CDMA Service Providers
PT Mobile-8 CDMA Network
BakrieTel – Esia CDMA Network
TelkomFlexi CDMA Network
Indosat’s StarOne CDMA Network
Smart Telecom
6. Mobile Content and Applications in Indonesia
Percentage of Mobile Revenues from Content and Applications
Revenue Growth from Mobile Applications
Mobile Content Providers in Indonesia
Key Notes on Pricing of Value-added Services
Mobile Content – User’s Desires and Frequency of Use
Most Frequent Mobile Content Purchases
Frequency of Mobile Content Purchases
Frequency of Sending Picture Messages
Mobile Gaming Application Purchases
Most Popular Mobile Games
Most Popular Ringtone Downloads
Purchased Ringtone Age Distribution
Top 25 Ringtones
Popularity and Usage of Mobile Wallpaper
Consumer’s Sources of Information for New Mobile Content
Where Indonesian Mobile Users Learn of New Content
How Indonesians Purchase Mobile Content
3G Developments and Outlook in Indonesia
7. Final Notes
Methodology
Definitions
Notices
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