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Abstract:
Over 20 million
Indonesians now own mobile phones, representing roughly 12 percent of
the country's 233 million population. Significant opportunities
for content providers are available in this nascent wireless
market.
APRG’s mobile
research examines how service providers, network operators,
application and content providers are positioning themselves to
compete in Indonesia’s mobile data market. This report reviews
opportunities, strengths, weaknesses and threats and future
direction of this wireless market of over 230 million people.
This report, updated quarterly,
will address the following topics of the mobile communications
market in Indonesia:
- Commercial, technical and
social issues relating to mobile content market
- Mobile content and key
applications and services
- Mobile subscribers,
penetration and ARPU
- Mobile VAS business model and
value chain
- Operator's Market Share
- Market drivers and
inhibitors
- Most popular purchases of
Ringtones and Java Mobile Games
Key Questions Answered:
- How big is the market for
mobile voice and data services in Indonesia?
- What opportunities are there
in the mobile content market?
- What are the key mobile
data trends being adopted in Indonesia?
- Which mobile data
applications are the most popular?
- How important is WLL CDMA
mobile services in Indonesia?
Table of
Contents:
1.
Introduction
Report Objectives
Assumptions
2. Executive Summary and Market Forecast
Strengths and Opportunities
Weaknesses and Threats
Mobile Market Leaders
Market Share of Mobile Operators
Market Forecast
Mobile Penetration
Regional Mobile Penetration - Indonesia to Neighboring Countries
Mobile Subscriber Growth Forecast
Prepaid Usage
ARPU Achievements and Outlook
Mobile Data Forecast
3. Demographics and Economic Outlook
Why Indonesia is Attractive for Foreign Investment
Consumer Consumption
4. Mobile Service Providers – GSM
Telkomsel
-
Network
-
Growth Strategy
PT Indonesian Satellite Corporation (INDOSAT)
-
Network
-
Growth Strategy
PT EXCELCOMINDO PRATAMA (Excelcom)
-
Network
-
Growth Strategy
PT Natrindo Telepon Seluler - NTS
-
Network
-
Review of Malaysia’s Maxis Purchase of NTS
5. Mobile Service Providers – CDMA
Mobile-8 CDMA Network
BakrieTel – Esia CDMA Network
TelkomFlexi CDMA Network
Indosat’s StarOne CDMA Network
6. Mobile Data
Indonesia’s Internet Environment
The Internet’s Impact on Mobile VAS Portals
MMS Adoption
SMS Growth Drivers
SMS Volume – Messages Sent
Mobile Data Revenue Growth
Percentage of Mobile Revenues from Data
Mobile Content Providers in Indonesia
Where Indonesian Mobile Users get their Content
VAS Content Costs
Mobile VAS Content – Desires and Frequency of Use
Consumer’s Sources of Information for New Mobile Content
3G Outlook
7. Final Notes
Methodology
Notices
Table of Figures:
Figure 1. Market Share –
Indonesia’s GSM Operators
Figure 2. Indonesia - Mobile Penetration 2001 - 2010E
Figure 3. Regional Comparison of Indonesia’s Mobile Penetration
1Q 2005
Figure 4. Indonesia Mobile Subscribers 1999 – 2010E
Figure 5. Survey of 15-24 year olds on their decision to
purchase a mobile service
Figure 6. Percentage of Prepaid vs Postpaid Subscribers
Figure 7. New Subscribers - % Prepaid
Figure 8. Indonesia’s Blended ARPU – Past, Current, and
Projected
Figure 9. Price Segmentation
Figure 10. Indonesia Mobile Data Revenue Forecast
Figure 11. Population Demographics
Figure 12. Indonesia’s Economic Growth
Figure 13. Key Challenges for Maxis
Figure 14. CDMA WLL Subscriber Growth
Figure 15. CDMA WLL Market Share, YE 2004
Figure 16. CDMA Service Providers in Indonesia
Figure 17. Internet Penetration Indonesia 2004
Figure 18. Average SMS Volume Indonesia vs. Region, Per User,
Per Month
Figure 19. Indonesia SMS Volume, 2001 – 2007E
Figure 20. Mobile Data Revenue as Percentage of Overall Revenue
in 2004
Figure 21. Growth in Mobile Data Revenue 2005 – 2010E
Figure 22. Typical Mobile VAS Content Costs by Genre in
Indonesia
Figure 23. Consumer Survey: Which mobile VAS service have you
purchased in the last 7 days?
Figure 24. Consumer Survey: How frequently do you purchase
ringtones, games, logos or wallpaper?
Figure 25. Consumer Survey: Which type of news content would be
willing to pay for?
Figure 26. Consumer Survey: How frequently do you send pictures
taken with your camera phone?
Figure 27. Which of the following game genres do you find most
appealing and are willing to purchase?
Figure 28. Consumer Survey: How frequently do you purchase Java
Games?
Figure 29. Most Popular Java Game Downloads – 1Q 2005
Figure 30. Consumer Survey: Which of the following music genres
do you find most appealing and typically purchase for ringtones?
Figure 31. Most Popular Ringtone Downloads – 1Q 2005
Figure 32. Wallpaper Content Popularity
Figure 33. Where Indonesians Learn About New Mobile VAS
Figure 34. How Indonesians Purchase Mobile VAS
Figure 35. Methodology
Figure 36. Survey Demographics
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