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With 700 million
mobile subscribers in India, mobile service providers are putting
significant focus on
mobile applications and value-added services, including mobile
Internet,
to sustain loyalty, reduce churn, and increase profit margins. APRG
forecasts that revenue for
mobile VAS (value added services) and applications to
exceed of US
$4 billion by 2015. And across India, consumers have
responded with increased adoption of mobile content services and
applications, and the uptake of mobile SNS to applications
like
Facebook was explosive in 2010. Mobile Service Providers Airtel,
Reliance, and Vodaphone all launched app stores in 2010 with thousands
of titles. We are already seeing an earnest shift in the
handset
market to smartphones, and with the deployment of 3G networks
in
2011, combined with Indian consumers appetite for faster bandwidth, the
next five years will provide technology vendors ample
opportunity
to participate in transformation of India to a data centric
mobile
environment.
A trend we
expect to see developing further
with several India telecommunications service providers in 2011 is an
investment in a technology infrastructure to offer cloud-based services
to enterprise and SMB customers, and certain consumer segments for
mobile services.
APRG’s
market research
examines how India's operators, application
and content providers are competing in India’s
mobile market. This
report evaluates the opportunities, strengths,
weaknesses and the risks of this emerging mobile market of over one
billion people, and provides insight into many topics framing the
mobile communications market in
India. In developing this report, APRG polled over 1,000 urban and
rural consumers to understand their preferences. Some of the key
metrics provided include:
- Survey of mobile applications and content that
Indian users are
willing to pay for
- Outlines the emerging mobile app stores and mobile
content providers in India
- Forecasts the growth of mobile subscribers,
penetration, and ARPU trends in India to 2015
- Forecasts the revenue growth for mobile VAS and mobile
applications in India to 2015
- Outlines the mobile cloud services market in India
to 2015
Key Questions Answered
Our research provides immediate answers to a number of opaque topics of
the mobile market in India:
- How much revenue has and will mobile VAS and
applications generate in India?
- What is the market size for cloud based services in
India?
- What are the opportunities for mobile content
and mobile app providers in India?
- How many consumers hold multiple SIM cards and what
is a sensible view of active mobile subscribers?
- What are the new mobile applications being
adopted by consumers in India?
- How do consumers learn about new mobile content
services and applications?
- When and where do consumers use their mobile
applications?
- What mobile applications are likely to succeed with
the new 3G infrastructure in India?
Table of Contents Overview
1. Introduction
Report Objectives
2. Summary and Market Forecast
Current Situation
Market Forecast:
Mobile Subscribers - 2005 to 2015
Mobile Penetration - 2005 to 2015
Growth Drivers in India for Mobile Applications and Services
India's Blended ARPU Achievements and Forecast, 2005 to 2015
Market Share of Mobile Service Providers
3. Strategies of India's Leading Mobile Service Providers to develop
the VAS and Application market
4. Mobile VAS and Mobile Application Market in India
Mobile VAS Revenue Forecast to 2015
Mobile VAS Revenue Segmentation
Leading Mobile Application Portals in India
How Indian consumers learn about new mobile apps and content
Consumer Mobile VAS Content Survey - What are subscribers looking for
3G and Wireless Internet Outlook
Questions on this report or to request sample pages - just email Miriam at sales @ aprg.com
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