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With 700 million
mobile subscribers
in
India, service providers are putting significant focus on
value-added services, including Internet services and applications, to
sustain loyalty, reduce churn, and increase profit margins.
Across India content
companies such music and film companies, game makers
and newspapers are aggressively entering the mobile content market for
ringtones, gaming, and streaming audio and video. India's
youth
from Chennai to Bangalore are avid consumers of mobile applications and
social networking services.
APRG
forecasts that Mobile Service Providers in India will see revenue for
mobile VAS (value added services) in excess of USD 4 billion by 2015.
APRG’s
Q4 market research
examines how India's operators, application
and content providers are competing in India’s
mobile market. This
report evaluates the opportunities, strengths,
weaknesses and the risks of this emerging mobile market of over 1
billion people, and provides insight into many topics framing the
mobile communications market in
India:
- Outlines the mobile applications and content that
Indian users are
willing to pay for.
- Outlines the emerging mobile VAS and content
providers
in India.
- Forecasts the growth of mobile subscribers
- Explains the ARPU trends in India
- Forecasts the revenue growth for mobile VAS and
mobile
applications in India to
- Defines the 3G and Smartphone applications that
will excel in India
Key Questions Answered
Our research provides immediate answers to a number of opaque topics of
the mobile market in India:
- In terms of revenue, how big is the market for
mobile VAS and applications in India?
- What are the opportunities for mobile content
and mobile app providers in India?
- How many consumers hold multiple SIM cards and what
is a sensible view of active mobile subscribers?
- What are the new mobile applications being
adopted by consumers in India?
- How do consumers learn about new mobile content
services and applications?
- What mobile applications are likely to succeed with
the 3G infrastructure in India?
- Forecast of mobile subscribers and mobile
penetration to 2015
Table of Contents
1. Introduction
Report Objectives
2. Executive Summary and Market Forecast
Current Situation
Market Forecast
Mobile Subscribers - 2005 to 2015
Mobile Penetration - 2005 to 2015
Growth Drivers in India for Mobile Applications and Services
India's Blended ARPU Achievements and Forecast 2005 to 2015
Market Share of Mobile Service Providers
3. Strategies of India's Leading Mobile Service Providers to develop the VAS and Application market
4. Mobile VAS and Mobile Application Market in India
Mobile VAS Revenue Forecast to 2015
Mobile VAS Revenue Segmentation
Leading Mobile Application Portals in India
Leading Mobile Content Providers in India
Where Indian consumers find and buy mobile content
Mobile VAS Content Costs in India
Mobile VAS Content – Desires and Frequency of Use
Importance of Viral Marketing for New Mobile Content
3G and Wireless Internet Outlook
5. Methodology and Approach
Survey and Forecasting Notes
Survey Demographics
Questions on this report or for sample pages - just email Miriam at sales @ aprg.com
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