Publication Date: January 2010

Version: 5.0

Number of Pages: 46

Number of Tables + Figures:  31

Cost:
US$ 1,600.00 for enterprise license

Delivery: By email, in PDF format, within 24 hours.


Questions or wish to order?  Just email sales @ aprg.com 

 


 
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India Mobile Services Market Outlook, with Forecast of Mobile VAS Apps and Content Market 2010 - 2014

New market research on the India Wireless sector covering mobile services, applications, MVAS, Entertainment, Mobile Applications, Subscribers,  ARPU, mobile gaming 

Abstract

Over 500 million people in India are now mobile subscribers, in part due to the incredibly low rates (competition among operators has driven down tariffs to below 0.01 Indian rupees (US$0.0002) per second).  To increase revenue and build loyalty, Indian mobile operators are putting significant effort on value-added services, including Internet services. Most Service Providers are planning to set up application stores. 

In India, we see music and film companies, game makers and musicians all aggressively entering the mobile content market for ringtones, gaming, mobile imagery and streaming audio and video. Service providers in India have positioned mobile services as game changers in attracting and retaining subscribers.   India's youth from Chennai to Bangalore are avid consumers of mobile games, ringtones, and data services.   

APRG’s latest market research examines how India's operators, application and content providers are competing in India’s mobile  market. This report evaluates the opportunities, strengths, weaknesses and the risks of this emerging mobile market of over 1 billion people, and provides insight into many topics framing the mobile communications market in India: 

  • What are the key applications and content that Indian users are willing to pay for?
  • Outlines the emerging mobile VAS (value added services) content providers in India
  • Outlines the growth of mobile phone subscribers and ARPU trends in India
  • Forecasts revenue growth of mobile VAS and mobile applications in India
  • 3G Outlook for India

Key Questions Answered
Our research provides immediate answers to a number of opaque topics of the mobile market in India:

  • How big is the market for mobile content and entertainment services in India?
  • What are the opportunities for mobile content and mobile app providers in India?
  • What are the new mobile applications being adopted in India?
  • How do consumers learn of new mobile content services and applications?
  • Forecast of mobile subscribers and mobile penetration to 2014
  • Risks and weaknesses of the India mobile communications market

Table of Contents

1. Introduction
Report Objectives

2. Executive Summary and Market Forecast

Current Situation
Market Forecast
Mobile Subscriber Growth Forecast (to 2014)

Mobile Penetration (to 2014)
Mobile Subscriber Growth Drivers
ARPU Achievements and Outlook
Market Share of Mobile Operators

3. Mobile VAS Growth Strategies of India's Leading Mobile Service Providers


4. Mobile VAS Services Market in India
Mobile VAS Revenue Forecast to 2014
Distribution of VAS Revenue by Application Type
Leading Mobile Portals in India
Leading Mobile Content Providers in India
Where Indian Mobile Users Get Their Content
VAS Content Costs in India Mobile VAS Content – Desires and Frequency of Use
Importance of Viral Marketing for New Mobile Content
3G and Wireless Internet Outlook
5. Methodology and Approach 
Survey and Forecasting Notes
Survey Demographics
Age and Sex
Employment Status

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