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Over 500 million people
in
India are now mobile subscribers, in part due to the incredibly low
rates (competition among operators has driven down tariffs to below
0.01 Indian rupees (US$0.0002) per second). To increase
revenue and build loyalty, Indian mobile operators are putting significant effort on
value-added services, including Internet services. Most Service
Providers are planning to set up application stores.
In
India, we see music and film companies, game makers
and
musicians all aggressively entering the mobile content market for
ringtones, gaming, mobile imagery and streaming audio and video.
Service providers in India have positioned mobile services as game
changers in attracting and retaining subscribers. India's
youth
from Chennai to Bangalore are avid consumers of mobile games,
ringtones, and data services.
APRG’s
latest market research
examines how India's operators, application
and content providers are competing in India’s
mobile market. This
report evaluates the opportunities, strengths,
weaknesses and the risks of this emerging mobile market of over 1
billion people, and provides insight into many topics framing the
mobile communications market in
India:
- What are the key applications and content that
Indian users are
willing to pay for?
- Outlines the emerging mobile VAS (value added
services) content
providers
in India
- Outlines the growth of mobile phone subscribers and
ARPU trends in India
- Forecasts revenue growth of mobile VAS and mobile
applications in India
- 3G Outlook for India
Key Questions Answered
Our research provides immediate answers to a number of opaque topics of
the mobile market in India:
- How big is the market for mobile content and
entertainment services in India?
- What are the opportunities for mobile content
and mobile app providers in India?
- What are the new mobile applications being
adopted in India?
- How do consumers learn of new mobile content
services and applications?
- Forecast of mobile subscribers and mobile
penetration to 2014
- Risks and weaknesses of the India mobile
communications market
Table of Contents
1. Introduction
Report Objectives
2. Executive Summary and Market Forecast
Current Situation
Market Forecast
Mobile Subscriber Growth Forecast (to 2014)
Mobile Penetration (to 2014)
Mobile Subscriber Growth Drivers
ARPU Achievements and Outlook
Market Share of Mobile Operators
3. Mobile VAS Growth Strategies of India's Leading Mobile Service Providers
4. Mobile VAS Services Market in India
Mobile VAS Revenue Forecast to 2014
Distribution of VAS Revenue by Application Type
Leading Mobile Portals in India
Leading Mobile Content Providers in India
Where Indian Mobile Users Get Their Content
VAS Content Costs in India Mobile VAS Content – Desires and Frequency of Use
Importance of Viral Marketing for New Mobile Content
3G and Wireless Internet Outlook
5. Methodology and Approach
Survey and Forecasting Notes
Survey Demographics
Age and Sex
Employment Status
Questions on this report or want to sample pages - just email sales @ aprg.com
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