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Over 240 million
people in India now own mobile phones, and significant opportunities
for content providers are available in this nascent market. In
India, wireless operators, music and film companies, cartoon
artists, game makers and musicians are all aggressively entering
the mobile content market for ring tones, gaming, mobile imagery
and streaming audio and video.
APRG’s latest
market research examines how India's service providers, network
operators, application and content providers are positioning
themselves to compete in India’s mobile market. This report
reviews opportunities, strengths, weaknesses and the risks of this
emerging wireless market of over 1 billion people, and over
1,300 interviews we conducted with Indian consumers to learn
their thinking and desires for mobile content and applications
This report, updated quarterly,
covers the following topics of the mobile communications
market in India:
- Consumer surveys on the
usage of mobile data services - what are the key applications
and content that users are willing to pay for?
- Outline of important mobile VAS
content providers in India
- Growth of mobile phone subscribers and average ARPUs in India
- Revenue growth of mobile VAS
value added services in India
- Developments in the
evolution to 3G and Wireless Broadband
Key Questions Answered:
Our research provides immediate answers to a number of opaque
issues of the mobile market in India:
- How big is the market for
mobile content and entertainment services in India?
- What opportunities are there
for mobile content providers in India?
- What are the new mobile
applications being adopted in India?
- How do consumers learn of
new mobile content services and applications?
- Forecast of mobile subscribers
and mobile penetration to 2013
- Risks and weaknesses of the
India mobile communications market
Questions, comments, or wish to
order?
Just email sales @ aprg.com
Table of
Contents
1. Introduction
Report Objectives
Assumptions
2. Executive Summary and Market Forecast
Current Situation
Market Forecast
Mobile Subscriber Growth Forecast
Comparison to China – Mobile Subscribers
Mobile Penetration
Mobile Subscriber Growth Drivers
ARPU Achievements and Outlook
Wireless Content Forecast
Market Share of Mobile Operators
3. Demographics and Economic Outlook
What’s special about India?
Consumer Consumption
4. Regulatory and Spectrum Issues
5. Growth Strategies of Leading Mobile Service Providers
Aircel
Reliance
BSNL
Bharti
Hutch
IDEA Cellular
6. Mobile Data and Services
The Internet Environment
The Internet’s Impact on Mobile VAS Portals
Mobile Data Revenue Growth
Mobile VAS Revenue 2004 – 2012
Distribution of VAS Revenue
Revenue Sharing Model with Operators
Mobile Content Portals in India
Leading Mobile Portals
Where Indian Mobile Users Get Their Content
Leading Mobile Content Providers in India
VAS Content Costs in India
Mobile VAS Content – Desires and Frequency of Use
Importance of Viral Marketing for New Mobile Content
3G Outlook
7. Final Notes
Methodology
Survey and Forecasting Notes
Survey Demographics
Age and Sex
Internet Access Places
Employment Status
Notices
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