Publication Date:
December 2009

Version 3.0

Number of Pages: 32

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Market Research - Asia Pacific Endpoint Encryption Market Outlook 2009 - 2014

 Market Research Endpoint  
enterprise data protection encryption China India Australia

Abstract
With today’s mobile workforce, data is everywhere:  laptops, smartphones, removable media such as USB drives and other devices. Loss or theft of a single device could compromise a business.  Policy, automation and encryption are essential for successful enterprise data protection, but regardless of the approach, encryption is a fundamental element to protecting data.

Many enterprises in the Asia Pacific region are seeking to build a comprehensive endpoint encryption strategy to enable the organization to meet their current needs and expand as security requirements evolve for email, laptops, desktops, instant messaging, PDAs, FTP, bulk data transfers, backups, shared files on network storage, etc.  The goals are typically to reduce risks and security infrastructure complexity, lower maintenance costs, and realize a return on investment.  This has not been an easy task given the number of security policies to be met and the mix of 3rd party products that are typically involved in securing an endpoint. 

Asia Pacific Information Security vendors are aggressively pursing marketing and technology strategies to drive higher value as they embrace the concept that is not “just about” security - but managing secured endpoint data devices as well. In 2009, we see each of the vendors bringing all their technologies much closer together in their packaged offerings and “Go To Market” strategies. 
 
Research Objectives

- Assess the size of the opportunity for endpoint encryption in the Asia Pacific mega markets of China, India, and Australia
- Describe the factors influencing and enabling growth of the endpoint encryption market in Asia
- Understand the problems and issues that will typically inhibit adoption of endpoint encryption in the market
- Highlight the Key Purchasing Decisions for Endpoint Encryption that our AsiaPac survey respondents have shared with APRG
- Provide guidance for Solution Providers on how the market will develop in 2009 to 2012
- Summarize the key challenges and opportunities for succeeding in this market
- Forecast the Revenue for Endpoint Encryption Solutions ( 2009 – 2014 )

Companies covered in this research report:

•    Symantec
•    Checkpoint
•    McAfee
•    Trend Micro

Table Of Contents: 

I. 2009 Trends and Drivers of the Information Security Services Market in Asia Pacific
Market Summary: Endpoint Storage Encryption in Key Asia Pacific Markets
Assessment of Market Maturity
Customer Spending Trends and Share of Budget
Information Security Budgets in 2009
Summary of Key DLP IT Security Initiatives in Asia Pacific Enterprises in 2009
Asia Pacific Specific – Endpoint Security Issues Survey
Threats Magnifying the Issue of Unprotected Data – Consumer Devices
Data Breaches in Asia
Insider Theft and Industrial Espionage
Lost or Stolen Laptops
Lost of Stolen Mobile Phones
Current Situation - Percentage of Enterprise Encryption of Laptops and USB devices in 2008
Outlook – Percentage of Enterprise Encryption of Laptops in 2009
Percentage of Enterprise Encryption of Laptops in 2009 – China

II. Market Forecast and Opportunities
Market Forecast 2009 – 2014
China Endpoint Encryption Market
Characteristics
Best Sectors for Security Vendors in China
India Endpoint Encryption Market
Characteristics
Best Sectors for Security Vendors in India
Australia / New Zealand Endpoint Encryption Market
Characteristics
Best Sectors for Security Vendors in A/NZ

Companies mentioned in this report:
Symantec
Check Point Software Technologies
McAfee
IBM + PHP
Trend Micro

Table of Figures:

Figure 1. Market Maturity for Endpoint Storage Security in Asia Pacific
Figure 2. Key Buying Factors and Drivers
Figure 3. Percent Share Increase of Information Security Budget for Endpoint Encryption in 2009 – 2010
Figure 4. Summary of Enterprise IT Security Initiatives in Asia Pacific to protect against data loss in 2009
Figure 5. Data Loss Concerns by Technology Type in Asia Pacific
Figure 6. Estimated number of data breaches across industry sectors in Asia Pacific, 2008 – 2009
Figure 7. Trends in Insider Theft of Data Asia Pacific
Figure 8. Current State of Endpoint Encryption and Protection in the Asia Pac mega markets
Figure 9. Percentage of IT Security Budgets allocated and planned for Encryption of Laptops and Storage Endpoints  in 2009
Figure 10. China: Laptop Encryption
Figure 11. Endpoint Encryption Market Forecast 2009 – 2014
Figure 12. Best Industry Sectors in China for Endpoint Encryption Solutions
Figure 13. Best Industry Sectors in India for Endpoint Encryption Solutions
Figure 14. Best Industry Sectors in ANZ for Endpoint Encryption Solutions
Figure 15. Research Methodology

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