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Publication Date:
January 2010
Version :
3.0
Number of Pages:
33
Cost:
- US$ 1,600.00
Delivery: By email, in PDF format,
within 24 hours.
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Market
Research - China's Mobile Application Portal and App
Storefront
Market Outlook 2010
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Market
Forecast: China Mobile Applications
App Storefront Market MVAS VAS content gaming research |
Abstract |
This study outlines the 2010 to 2014 China
market for on-deck and web-based mobile application storefronts and
portals.
With
the number of mobile users China on target to reach 900 million in the
next few years, APRG takes an in-depth look at the mobile content and
application market to understand the potential for the
mobile application and content market.
Highlights of China's mobile app sector:
- In 2008 China Mobile reported US$2.4 billion in revenue from
mobile music downloads and ringtones alone.
- In March 2009, Google launched its first Google Music
service in China.
- There
have been significant, progressive efforts by China's portal operators
such as TenCent, NetEase, Sohu and Sina to expand their mobile content
and
application business. Gaming, mobile content and applications continue
to be popular purchases in China
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Lenovo plans to launch its mobile application store in May 2010. One
industry source said the app store will primarily provide applications
for the LePhone from third-party developers
- The proliferation of 3G will present new business opportunities over the longer term, but the value chain is still
evolving.
In this report, APRG researches the development of the mobile
application storefront ecosystem in China. It explains the general
business models being used, and explores the market
trends and opportunities for companies looking to enter or succeed in
the China mobile content and mobile app market.
Key themes and questions covered in this research report:
- How content providers and mobile operators in China are adopting new
business strategies, technologies and methods of partnering to
enable purchasing of mobile applications.
- Forecast - China will continue to see strong revenue
growth for
MVAS mobile
services and applications.
- Who is leading the current mobile storefront landscape in China?
- Will Apple’s iTunes App Store be a significant force in China?
- What does the 3G application landscape look in China?
Table Of Contents:
Chapter I. China’s Mobile Services Environment
Mobile Penetration
Prepaid vs. Post-Paid Usage - Challenges of Selling in a prepaid subscriber market
Mobile Subscriber Growth and Outlook to 2014
Revenue Contribution of the Mobile VAS, Content and Application Market
in China, 2007 - 2014
Chapter II. Leading Mobile Application and Content Providers in China
(including, but not limited to)
- Apple
- China Unicom’s Uni-Info
- Linktone
- Monternet
- Mtone
- NetEase
- SINA
- SOHU
- TENCENT
- TOM Online
Chapter III. Outlook for China’s Mobile Portal and Mobile Application
Storefront
Market
- Imperatives for mobile app and content developers
- Is the Mobile Content and Portal Market an attractive sector for
foreign participants?
- Outlook for 3G Mobile Applications and Services in China
- Key Sector Metrics and Consumer Opinions
Table of Figures:
- China's Mobile Subscribers 2004-2014F
- China's Mobile Penetration 2004-2014F
- China's Mobile VAS and Content Revenue 2007 - 2014F
- China's Mobile Portal and Mobile App Storefront Market Landscape
- Mobile Music Market in China
- Mobile Game Market in China
- Mobile Portal / Storefront Usage by Age Distribution, Consumer Mobile Content Survey
- How Chinese Mobile Users Purchase Mobile Content, Consumer Mobile Content Survey
- Types of Applications Installed on Smartphones, Consumer Mobile Content
Survey
- Willingness to Pay for Mobile Digital Content and Applications, Consumer
Mobile Content Survey
- Most Popular Mobile Apps in
China, ConsumerMobile Content Survey
- How China's mobile users learn about new mobile
applications, Consumer
Mobile Content Survey
Questions, comments, or wish to
order?
Please
email
sales
@ aprg.com for an invoice and commercial terms.
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