The number of mobile enterprise email subscribers in China will
see triple digit growth over the next five years as the mobile email
movement gains firm ground within Chinese enterprises. At
present, the enterprise market for mobile messaging remains
under-penetrated and there are significant opportunities in the
PRC for this technology.
China is already the largest
mobile communications market in the world, with over 400 million
subscribers. As China ascends into becoming one of the most
significant economies in the world, many of its enterprise
managers are depending on mobile messaging. Whilst the market
may not be dominated anytime soon by RIM’s Blackberry devices,
there is already significant take-up of enterprise messaging
solutions. Expect Microsoft, China Mobile, and others to play a
leadership role in the market's growth.
This strategic report offers
analysis and forecasts on the market opportunity for enterprise
mobile email in China for 2008 - 2012, as well as recent market
developments, key players to watch, and SWOT analysis of this
complex and often opaque market.
Table of Contents
Chapter 1. Introduction and
Research Objectives
Chapter 2. Forecast and Outlook
- Subscriber Growth
- Market Segmentation
- SWOT Analysis
Chapter 3. Key Statistics and Demographics of the China Mobile
Market
Chapter 4. Initiatives and Key Players
- China Mobile Communications Corporation
- China Unicom Ltd.
- Microsoft
- Research In Motion
- SEVEN
- Visto Mobile
Chapter 5. Methodology and Research Notes
Table of Figures
Figure 1. Mobile Enterprise Email Subscribers in China, 2007 –
2012 (,000)
Figure 2. Enterprise Usage of Mobile Instant Messaging in China
Figure 3. Enterprise Interest in Mobile Instant Messaging in
China
Figure 4. China Demographics
Figure 5. China’s Wireless ARPU – Past, Present and Future
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