The number of enterprise mobile email subscribers in China will see
triple digit growth over the next five years as the mobile email
movement gains firm ground within Chinese enterprises. At present, the
enterprise market for mobile messaging remains under-penetrated and
there are significant opportunities in the PRC for this technology.
China
is already the largest mobile communications market in the world, and
as China ascends into becoming the largest economy, many enterprise
managers are depending on mobile email messaging. Whilst the
market may not
be dominated anytime soon by RIM’s Blackberry devices, there is already
significant take-up of enterprise messaging solutions. Expect
Microsoft, China Mobile, and others to play a leadership role in the
market's growth.
This
strategic report offers analysis and forecasts on the market
opportunity for enterprise mobile email in China for 2008 - 2012, as
well as recent market developments, key players to watch, and a SWOT
analysis of this opaque market.
Table of Contents
Chapter 1. Introduction and Research Objectives
Chapter 2. Forecast and Outllok
- Subscriber Growth
- Market Segmentation
- SWOT Analysis
Chapter 3. Key Statistics and Demographics of the China Mobile Market
Chapter 4. Initiatives and Key Players
- China Mobile Communications Corporation
- China Unicom Ltd.
- Microsoft
- Research In Motion
- SEVEN
- Visto Mobile
Chapter 5. Methodology and Research Notes
Table of Figures
Figure 1. Mobile Enterprise Email Subscribers in China, 2007 – 2012
(,000)
Figure 2. Enterprise Usage of Mobile Instant Messaging in China
Figure 3. Enterprise Interest in Mobile Instant Messaging in China
Figure 4. China Demographics
Figure 5. China’s Wireless ARPU – Past, Present and Future
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