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China's online Internet
gaming market is still experiencing solid growth. MMORPG
revenue
saw CAGR of 100% over the last five years, yet this is still
an
under-penetrated market.
This
research provides
the only independent market insight that highlights
the strengths and weaknesses of the China Internet Gaming Market,
provides hard-to-find financial statistics such as online gaming ARPU,
revenue market share, impact of casual games, and outlines the
direction the industry is heading and why. Understand the
upcoming Tier 2 game companies that are attracting the Chinese youth
market.
Table Of Contents:
Chapter 1. China’s Online Gaming
China Internet Gaming Penetration - Current
and Outlook to 2011
Markey Dynamics
Regulatory
Broadband Penetration
Impact of the Free-to-Play Model
Chapter 2. Profiles of the Leading
Gaming and Content Providers in China
NetEase
Giant Interactive Group
Shanda
SOHU
Tencent
The9
Chapter 3. KPIs and Market Statistics
Online vs Console Games (US$ M)
Male vs Female Gamers
Online Gaming Population
Online Gaming Revenue Market Share
Monthly ARPU of Online Gamers
Leading Game Developers in China
Chapter 4. Conclusions
Why the China internet gaming market is under-penetrated
Why Online Games are more popular than console games
Online vs Console Games (US$ M) Outlook
Why Free to Play has changed the market
Outline of the Difficulties the Korean game developers have experienced
in China. Key
Metrics in this Publication:
- Outlook China online gaming revenue, growth
from 2001 - 2011E
- Outlook for Broadband connections, growth from 2001 - 2011E
- Outlook for Internet Cafes, growth from 2001 - 2011E
- Why Online gaming is so popular in China
- Why Sony and Nintendo had not had much success
- Online Gamers and their ARPUs (Casual vs Platform Games)
- How Shanda has changed the industry
- Profiles of the Market Leaders - Shanda, Netease, The9, Sohu, Tencent
- Outline of Tier 2 gaming companies are the upcoming strong competitors
- Current Top 10 Most Popular Online Games in China
- Online Gaming Revenue Market Share
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