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Publication Date:
January 2010
Version 2.0
Number of Pages: 33
Cost: US$ 1,600.00 for enterprise report
Delivery: By email, in PDF format,
within 24 hours.
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Market Research 2010 - The Mobile Content, Application and App
Storefront
Market
in China |
New Research Market China Mobile App Applications
Storefront Market MVAS content |
Abstract |
This study outlines for 2010
to 2014 the China
market for mobile content, mobile application storefronts and
portals.
With
the number of mobile users China on target to reach 900 million very
shortly, APRG took an in-depth look at the mobile content and
application market to understand the revenue potential for the
mobile application and content market.
- In 2008 China Mobile reported US$2.4 billion in revenue from
mobile music downloads and ringtones alone.
- There
have been significant, progressive efforts by China's portal operators
such as NetEase, Sohu and Sina to expand their mobile content and
application business.
In this report, APRG researches the development of the mobile
application storefront ecosystem in China. It explains the general
business models being used, and explores the market
trends and opportunities for companies looking to enter or succeed in
the China mobile content and mobile app market.
Key themes and questions covered in this research report:
- Content providers and mobile operators in China are adopting new
business strategies, technologies and methods of partnering to
enable purchasing of mobile applications.
- China will continue to see, tremendous revenue
growth for
MVAS mobile
services and applications.
- Who is leading the current mobile storefront landscape in China?
- Will Apple’s iTunes App Store be a significant force in China?
- What does the 3G application landscape look like in China?
Table
Of Contents:
Chapter
I. China’s Mobile Services Environment
Mobile Penetration
Prepaid vs. Post-Paid Usage
Mobile Subscriber Growth and Outlook to 2014
Revenue Contribution of the Mobile VAS, Content and Application Market
in China, 2007 - 2014
User Participation in Mobile VAS Services
Chapter
II. Leading Mobile Application and Content Providers in China
(including, but not limited to)
- Apple
- China Unicom’s Uni-Info
- Linktone
- Monternet
- Mtone
- NetEase
- SINA
- SOHU
- TENCENT
- TOM Online
Chapter
III. Outlook for China’s Mobile Portal and Mobile Application
Storefront
Market
- Imperatives for mobile app and content developers
- Is the Mobile Content and Portal Market an attractive sector for
foreign participants?
- Outlook for 3G Mobile Applications and Services in China
Table
of Figures:
- China's Mobile Subscribers 2007-2013F
- China's Mobile VAS and Content Revenue 2007 - 2013F
- China's Mobile Portal and Storefront Market Landscape
- Mobile Music Market in China - Opportunity Analysis
- Mobile Game Market in China - Opportunity Analysis
- Mobile Portal / Storefront Usage by Age Distribution
- How Chinese Mobile Users Purchase Mobile Content
- Types of Applications Installed on Smartphones: Consumer Mobile
Content
Survey
- Willingness to Pay for Mobile Digital Content and Applications:
Consumer Mobile Content Survey
- Most Popular Mobile Apps in
China: Consumer
Mobile Content Survey
- How China's mobile users learn about new mobile
applications: Consumer
Mobile Content Survey
Questions, comments, or wish to
order?
Please
email
sales
@ aprg.com for an invoice and commercial terms.
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