Abstract:

Malaysia's Call Center industry continues to experience considerable growth and there are over now 600 Call Centres employing over 25,000 people. The revenue growth for technology vendors has been in the high double digits.

The opportunities for Call Center vendors and service providers of call center technology in Malaysia are significant as local and multinational companies are establishing or upgrading their call centers.  

This market research paper is an executive level assessment of the strengths, weaknesses, opportunities, and risks of operating a Contact Centre BPO operations center in Malaysia.

This research is designed to help you:

- Assess the size of the call center market in Malaysia
- Target marketing plans and sales campaigns for call center / contact center enterprise technology 
- Understand the opportunities and risks
- Understand the trends and influences impacting the Malaysia Call Center market
- Evaluate Malaysia as compared to Philippines for establishing an offshore Call Center

Table of Figures and Exhibits:   

1. Expected Growth in Call Centre Seats in Malaysia
2. Expected Industry Spend on Call Centre Technology
3. Call Center Growth by Industry Vertical Sectors
4. Strengths Weakness Opportunities Threats -  SWOT Analysis for Malaysian Call Centers
5. Salary Profiles for Malaysian Call Center Staff
6. Advantages - Disadvantages for Establishing a Call Center in Malaysia vs. Philippines 

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