The
Philippines, with a population 89 million and a median age of 22,
continues to show leadership in pursuing compelling mobile services.
Even
with low income levels, the Philippines mobile sector has a very high
penetration rate, and provides above average EBIDTA for the operators.
The leading players, Smart and
Globe, are renowned for their service innovation. Filipinos
have long set the global benchmark for the widespread use of mobile
Short Messaging Service (SMS). ”Texting” is a Philippine cultural
trait, yielding the highest SMS usage rates in the world.
The
VAS (value added services) market for mobile content and entertainment is strong, and there
are a number of companies developing wireless applications providing
SMS content services. It is rare to find a cellular phone the Philippines that has not
adopted an additional mobile game, wallpaper, or ringtone.
APRG
has several research reports to help you navigate in the
Philippines:
Philippines Mobile
Services Market Research for 2011
The Philippines market is
not without challenges. Our mobile
sector research separates the hype from reality and provides a sensible
look
at applications and services are growing, and what the challenges will be.
Browse
here for more details... Philippines Mobile
Services Market in 2010
Philippines
Call Center Market
Research
The
Philippines Contact Center industry has seen rapid growth as US and EU
companies continue to reduce OPEX costs (wages in the Philippines are less
than 1/4 of US wages), but many have experienced a number of challenges
operating in the Philippines. If you are considering Philippines as a
location for establishing a Call Center, then this executive level report
provides an unvarnished SWOT analysis of establishing offshore
operations in Philippines.
Browse
here for more details...Philippines Call Center
Industry
Questions, comments, or wish to order? Just email sales @
aprg.com
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