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This research report outlines
results
of APRG's latest research on the e-reader and tablet market in Asia
Pacific.
Results of focus groups conducted in major locations
across Asia, as well as discussions with a number of publishers, and
product development and engineering teams provides a timely forecast of
the market opportunities for e-readers and tablets in Asia
Pacific.
Highlights of some of the key
findings include:
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We expect strong growth for e-readers and
tablets as Asian consumers are seeking content anywhere,
anytime. Our outlook for these devices is that more than 4
million devices will be sold in 2011- 2012, resulting in more
than $1.5 billion in revenue.
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There is actually a
very strong preference for digital media across Asia. The
romantic idea of holding a bound paper edition is not a pervasive
emotion in Asia.
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The youth market
is ready now - they are not only keen on the the idea
of e-readers and tablets, but they are ready
to purchase them. Tablets will bridge the gap between
e-readers and netbooks. Tablets will not only display books and
magazines, but can stream video and music to users.
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In Asia, e-content desires lean heavily towards
non-fiction, magazines and periodicals, comics, and trade
publications; price-points must be far more realistic than
Amazon is charging.
- Japan's publishing industry deals with a massive
number of titles, with as many as 70,000 new titles added each year.
Over 4,000 magazine titles are currently in retail
circulation. Publishers are expecting some genres
to distribute well over a million issues digitally.
The objective of this
report
is to provide strategic insights into how the market is developing, and
what the opportunities and risks are over the next five years in key
markets such as China, Japan, and India. Metrics in this report are
sourced from APRG consumer surveys and
interviews with vendors and publishers.
Table of Contents for Asia
Pacific Wireless E-Reader Market - Insights and Forecast to 2014
Chapter
1. Research objectives and methodology
Chapter 2. Forecast for e-reader and touch screen tablet market in Asia
Pacific 2010 - 2014E
Chapter 3. Summary of digital consumption trends and consumer attitudes
on e-readers
Chapter 4. Outline of how technology from Japan, Korean and China will
lead the market transformation
Chapter 5. Content desires and challenges in Asia - 5 digital content
genres
that will be highly successful in Asia
Companies Mentioned in the
Report
Some
of the companies discussed in this report include Adobe, Amazon, Apple,
Barnes & Noble, Creative, Fujitsu, Sony, Samsung, Hanlin, Irex,
and others.
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