Insights into the New Frontier of
the China Youth Market for Digital Music, CDs, MP3 Players and
Accessories.
Publication Date: April 2006
Number of Pages: 29
Number of Exhibits: 24
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Abstract:
New research from APRG provides a
fresh look at China’s market for MP3 Players, MP3 player
accessories such as speakers, carrying cases, and headphones,
and digital music distribution in China.
China's youth are spending freely on digital products and the
trend will continue to rise with the growing middle class. They
are creating a multi-billion dollar market for digital products,
media and services. China's consumer electronics industry
is expected to achieve over US $50 billion in sales revenue this
year, growing by more than 20 percent annually to reach $94
billion in 2007.
Digital entertainment adoption with China’s consumers will help
drive PC, media and broadband usage in China over the next 10
years. In designing this research and publication, APRG’s intent
was to provide our customers with data and analysis on the
essential aspects of the digital music market in China and the
outlook for growth over the next five years.
This report looks into some of the the consumer behavior in
China for digital entertainment technology: MP3 players,
Internet usage, digital music distribution, and mobile phones.
Table of Contents:
Chapter 1. Introduction and
Research Objectives
Chapter 2. Summary of the Digital Music Market in China
Time Spent Listening to Music
Chapter 3. Key Demographics of the China Market
Household Purchasing Power
Opportunity – 30 Million Unmarried Males Aged 15-34
Media Consumption of China’s Youth
Chapter 4. The Market for MP3 Players in China
Market Leaders for MP3 Players
Outlook for Apple’s iPOD in China
Outlook for Samsung in China
Outlook for Panasonic in China
Other Companies to Watch in the China MP3 Market
Outlook for MP3 Accessories in China
Audio headphones
Portable Speakers
Carrying Cases
Chapter 5. Digital Music Distribution
Chapter 6. Internet and Personal Computer Usage
PC Purchasing Behavior
Internet Usage
Number of Internet Users in China
Hours of Internet Usage per Week
Chapter 7. CD Sales
Chapter 8. Mobile Phone and Mobile Content Market
Mobile Subscribers
Sales Revenue of Mobile Handsets
Brand Preferences for Mobile Camera Phones
Mobile Phone Personalization – Purchase Sources
Use of Mobile Content in VAS Services
Purchase Frequency of Mobile Ringtone
Age Distribution – Usage of Mobile Portals for VAS Content
Methodology and Research Notes
Notices
Table of Figures:
Figure 1. China Youth Market - Time Spent Listening to Music Each
Day
Figure 2. China Population Demographics
Figure 3. Purchasing Power Parity of China’s Middle Class
Figure 4. Media Consumption China's Youth
Figure 5. Sales of MP3 Players in Units, 2002 – 2010
Figure 6. Market Share of MP3 Players in China
Figure 7. Percentage of participants opting for new MP3 player
headphone
Figure 8. Mindshare of Premium Brand Headphones in China
Figure 9. Percentage of Chinese consumers in our survey that have
upgraded their speaker system for a particular device
Figure 10. Percentage of Participants Purchasing a MP3 Carrying Case
Figure 11. Estimated Growth in Digital Music Downloads 2005 – 2010
Figure 12. Breakdown of PC Ownership – Domestic vs Foreign Brands
Figure 13. Millions of Internet Users in China 2000 – 2008E
Figure 14. Youth Market - Internet hours of usage per week
Figure 15. Average Number of Monthly CD Purchases – China Youth
Market
Figure 16. Mobile Subscribers in China and India, 2002 – 2010
Figure 17. Brand Preferences for Mobile Camera Phones
Figure 18. Sources of Mobile Content Purchases – China Youth Market
Figure 19. Popularity of Mobile Value Added Services by Genre
Figure 20. Purchase Frequency of Mobile Ringtones
Figure 21. China’s Age Distribution in Purchasing VAS Content on
Mobile Portals
Figure 22. APRG Digital Music Survey Participants by City
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