The multi-billion dollar mobile markets in India and China
are experiencing a similar growth momentum in the development and
adoption of mobile applications and mobile value
added services (MVAS).
APRG
is seeing a transformation
in China and India - changing customer expectations, emerging
technology, and evolving app stores have laid the groundwork for a
breakout year in 2011. In addition, "Mobile reach" or enterprise mobility has become a
priority for many forward thinking enterprises in their strategy
to be competitive
and keep connected with consumers.
In 2011, we see
several important digital media stores in the region providing content across a
lineup of smartphones, netbooks, laptops and tablets. Many of the appstores
offer marketing and distribution tools distinct from conventional
websites, as well as interfaces to popular social networks, allowing
users to post and share content reviews.
This reports looks at the mobile application adoption trends in India
and China and outlines the key similarities and differences and
expected revenue achievements. It is based
on field and desk research conducted by APRG to dive into
the market potential (to 2015) for mobile applications and mobile value added services in Asia Pacific's two mega-markets -
China and India.
Understanding
the consumer perspective on mobile VAS - particularly on how
consumers learn about and buy mobile apps, is critical to source new
incremental revenue in the short-term. Understanding the how the
enterprise mobile application market will develop is vital for
obtaining an early market leadership position for the long-term.
APRG conducted interviews across various segments in both
the consumer
and enterprise markets to outline the foundations required to meet user
needs and wants. This report also features our
perspective of some of the strategies leading mobile operators
in India and China are adopting for Smartphones and network connected devices, and provides a
timely insight into the investment ramp they are initiating.
Some of
the key reasons to buy this research:
- Identify mobile application opportunities and revenue trneds in the world's two
largest markets
- Clear SWOT analysis of the mobile
application market in China and India
- Have a view of both the consumer and enterprise segments in China and
India
- Local country-level analysis
- Understand what is driving growth in the enterprise and consumer mobile applications market in
India and China
Table of
Contents
1. Revenue Outlook for Mobile Application Services in China and India
The India Mobile Market
- SWOT Analysis of India’s mobile application services market
- India’s Mobile VAS and Application Revenue Forecast
- Distribution of Mobile VAS Revenue in India
The China Mobile Market
- SWOT Analysis of China’s mobile application services market
- China’s Mobile VAS and Application Revenue Forecast
- Distribution of Mobile VAS Revenue in China
2. Consumer adoption trends for mobile services and applications in India and China - what's fading and what's important
- Appeal of Various Mobile Information Content Services in China and India
- How Consumers Learn of New Mobile Content
- How has the Mobile Application and Content Market Changed in India and China
3. Enterprise adoption trends for mobile services and applications in India and China - what's coming and what's important
4. Internet Connected Devices - the road ahead in India and China
Forecast of Internet Connected Devices in China and India
5. What does mobile app store future look like in the India and China markets?
Most Popular Smartphone Application Genres in China and India
6. Notable 2011 Developments in the App Store Market in India and China
AliPay
HTC
Idea Cellular
Nokia
7. Appendix
India – Mobile Subscriber Growth Forecast
China – Mobile Subscriber Growth Forecast
ARPU Achievements and Outlook
Methodology
Survey and Forecasting Notes
Survey Abstract
Purpose of Data Collection
Survey Design and Methodology
Table of Figures:
Figure 1. India vs China- Mobile Subscribers 2002 – 2010
Figure 2. SWOT Analysis of India’s mobile application services market
Figure 3. Mobile VAS and Application Revenue in India – 2008 to 2015
Figure 4. 2010 Breakdown of Mobile VAS Revenues Sources in India
Figure 5. SWOT Analysis of China’s mobile application services market
Figure 6. Mobile VAS and Application Revenue in China – 2010 to 2015
Figure 7. 2010 Breakdown of Mobile VAS Revenues Sources in China
Figure 8. Consumer Survey: Which type of SMS content do you typically pay for or subscribe to?
Figure 9. Consumer Survey: How Mobile Users in India and China Learn About New Mobile Applications
Figure 10. Consumer Survey: Indian mobile user’s application and content purchase trends - how has it changed since 2008?
Figure 11. Consumer Survey: Chinese mobile user’s application and content purchase trends - how has it changed since 2008?
Figure 12. Enterprise Survey – Has your organization deployed, or is currently deploying, mobile applications on smartphones?
Figure 13. Enterprise Mobile Applications Deployed, Planned or Evaluating
Figure 14. Forecast of Internet Connected Devices in China and India, in millions
Figure 15. Required App Store Characteristics in China and India
Figure 16. India's Service Provider Mobile Application Services Initiatives
Figure 17. Most Popular Mobile Application Downloads by Genre
Figure 18. India – Mobile Subscribers and Percentage Growth: 2007 to 2015
Figure 19. China – Mobile Subscribers and Percentage Growth: 2007 to 2015
Figure 20. China and India’s Blended ARPU Achievements 2007 – 2015
Figure 21. Research Methodology
Figure 22. India Survey Demographics, Age + Sex
Figure 23. India Survey Demographics, Employment Status
Figure 24. China Survey Demographics, Age + Sex
Figure 25. China Survey Demographics, Employment
Questions, comments, or wish to order? Just email sales @
aprg.com. Sample pages available upon request.
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