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APRG's
areas of specialization include market opportunity assessment,
competitive analysis, channel analysis, market entry strategy,
and partner diligence.
We
help our clients by creating innovative methods of data collection in
markets that may be opaque or challenging, and turning that information
into strategic business insights. Our team can help you understand a
market in a broad sense or drill down on specific challenges across all
these markets. Some key things to know about APRG:
Founded in 1995, HP
and Cisco were clients #1 and #2.
Over 300 customers have consulted with us for research products or
services.
Over
30,000 polls, interviews and focus groups in Asia.
Deep expertise in mobile markets, technology, as well as consumer
behaviour with technology usage and buying.
Our analysts have deep field experience in India, Malaysia, China, Philippines,
Vietnam,
Indonesia,
India.
We
know that the decision to enter or expand in a market is not a simple
process. Asia
Pacific Research Group's products and services are designed to help you
understand the opportunities and nuances of the emerging markets in
Asia.
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About
APRG's Research Leads
Ms.
M.J. Marshall - Mobile Services
A
15 year veteran of AT&T, Ms. Marshall helped lead the
deployment of the data business at AT&T Wireless in
the 1990's. She has worked with a number of mobile
services
companies in developing content strategies and plans to
support next generation mobile services transformation.
Mr.
Steve O'Rourke - Content Management Services
Mr. O'Rourke has been involved in building market strategies for
multi-national clients for 15 years in the Asia Pacific region. After
graduating from Thunderbird University, Steve was based in Hong Kong from the
1980's to 1999. Steve has led complex engagements for Philip
Morris, Lucent, Motorola, and IBM.
Mr. L.T. Tam - Broadband Services
Mr.
Tam has more than 20 years leadership experience with
technology organizations. He is currently
responsible for directing APRG's broadband and IT research business.
For
sales inquiries or partnership agreements, please email Miriam Marshall at
sales @
aprg.com
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