Key Notes:

At the end of 2007, Philippines has over 46 million mobile phone subscribers.

 

 
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Philippines in 2008
 
 Cellular Subscribers Wireless Mobile Portal Data ARPU Opportunities
 
Even with low income levels, the Philippines mobile sector  has a very high penetration rate at over   ending 2004 at 38%.  The leading players, Smart and Globe,  are renowned for their service innovation. Filipinos have long set the global benchmark for the widespread use of mobile Short Messaging Service (SMS). ”Texting” is now Philippine cultural trait, yielding the highest SMS usage rates in the world.

The adoption of 3G by the masses has been relatively meager, due to a number of reasons: 3G handsets are too expensive for the average Pinoy, sparse coverage outside of Metro Manila, and expensive tariffs for non-SMS data traffic. 

The VAS market for mobile content and entertainment is strong, and there are a number of companies developing wireless applications providing SMS content services. It is rare to find a mobile handset that has not adopted java games, 3rd party wallpaper, or downloaded ringtones.

APRG has several research publications to help you navigate the Vietnam mobile phone and wireless application & services market:  

Philippines Mobile Services Market 

The Philippines is a very hot wireless market - but it is not without challenges. Our mobile research separates the hype from reality and provides a sensible look one of the world's poorest  countries - but half the population has a mobile phone and uses it daily.

Browse here for more details...
Philippines Mobile Services Market in 2008


 

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Mobile services applications messaging  Philippines

Philippines telecommunications market VAS cellular SMS