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with low income levels, the Philippines mobile sector has a
very high penetration rate. The leading players, Smart and
Globe, are renowned for their service innovation. Filipinos
have long set the global benchmark for the widespread use of mobile
Short Messaging Service (SMS). ”Texting” is a Philippine cultural
trait, yielding the highest SMS usage rates in the world.
The adoption of 3G by the masses has been
relatively meager due to a number of reasons: 3G handsets are too
expensive for the average Pinoy, sparse coverage outside of Metro
Manila, and expensive tariffs for data traffic.
The
VAS market for mobile content and entertainment is strong, and there
are a number of companies developing wireless applications providing
SMS content services. It is rare to find a mobile handset that has not
adopted a java game, 3rd party wallpaper, or ringtones.
APRG
has research to help you navigate and proposer in the
Philippines
mobile phone and wireless application & services market:
Philippines Mobile
Services Market Research for 2010
The Philippines market is
not without challenges. Our mobile
sector research separates the hype from reality and provides a sensible
look
at one of the world's poorest countries - but half the
population has a mobile phone and uses it daily.
Browse
here for more details... Philippines Mobile
Services Market in 2010
Philippines
Call Center Market
Research
The Philippines Call Centre
industry has seen rapid growth as US and EU companies seek to reduce
OPEX costs (wages in the Philippines are less than 1/4 of US wages),
but many have experienced a number of challenges operating in the
Philippines. If you are considering Philippines as a location
for establishing a
Call Center or Shared Services Center, this strategic report
provides an unvarnished SWOT analysis of establishing offshore
operations in Philippines.
Browse
here for more details...Philippines Call Center
Industry
Questions, comments, or wish to order? Just email sales @
aprg.com
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