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Even with low
income levels, the Philippines mobile sector has a very
high penetration rate at over ending 2004 at 38%.
The leading players, Smart and Globe, are renowned for
their service innovation. Filipinos have long set the global
benchmark for the widespread use of mobile Short Messaging
Service (SMS). ”Texting” is now Philippine cultural trait,
yielding the highest SMS usage rates in the world.
The adoption of 3G by the masses
has been relatively meager, due to a number of reasons: 3G
handsets are too expensive for the average Pinoy, sparse
coverage outside of Metro Manila, and expensive tariffs for
non-SMS data traffic.
The VAS market for mobile
content and entertainment is strong, and there are a number of
companies developing wireless applications providing SMS content
services. It is rare to find a mobile handset that has not
adopted java games, 3rd party wallpaper, or downloaded
ringtones.
APRG has several research
publications to help you navigate the Vietnam mobile phone and
wireless application & services market:
Philippines Mobile Services Market
The Philippines is a very hot wireless market - but it is not without
challenges. Our mobile research separates the hype from reality
and provides a sensible look one of the world's poorest
countries - but half the population has a mobile phone and uses
it daily.
Browse here for more
details... Philippines
Mobile Services Market in 2008
Questions, comments, or wish to
order?
Just email sales @ aprg.com
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