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Abstract:
This report provides a unique look
into the needs and wants of Asian consumers for 3G mobile
applications. It researches consumer opinion in China,
Singapore, Hong Kong and Malaysia for 3G services and
applications.
With 3G technology, the paradigm
shift from voice to content becomes the primary business model
for operators and content providers. In Asia, considerable a
number of service providers are rolling out or planning for 3G
services. In Singapore, M1, Singtel, and Starhub are offering 3G
mobile services. In Hong Kong, Hutchison's 3 was the early 3G
provider. In Malaysia, Maxis is aggressively readying its 3G
service and Celcom launched in May 2005. In China, 3G trails
continue and continue, with probable commercial launches in
2006.
Between the 3G license fees and
the CAPEX spending on 3G infrastructure, significant sums have
been deployed...but the offerings provided on these networks
still are not all that appealing to the consumer. The marketing
and advertising campaigns are focusing on the 3G benefits of
video conferencing, video clips, and music downloads. But is
this really what consumers want? Or is it simply only what can
be provided just now?
APRG has recently completed region's first in-depth user
analysis on 3G applications and provides a timely perspective on
what the mobile consumer wants and needs in a 3G service. This
research report provides an understanding of Asian mobile
consumers needs and wants - which will allow the service
provider to create a wireless application strategy that will
generate appropriate revenues and consumer loyalty.
Countries
Covered:
Interviews and focus groups were conducted in
the markets of China, Singapore, Hong Kong and Malaysia.
Table of
Contents:
Part 1. Status of 3G Deployments
China
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Wireless Demographics - Subscribers, Penetration, Market
Outlook
-
Status of 3G Deployments
Hong Kong
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Wireless Demographics - Subscribers, Penetration, Market
Outlook
-
Status of 3G Deployments
Malaysia
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Wireless Demographics - Subscribers, Penetration, Market
Outlook
-
Status of 3G Deployments
Singapore
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Wireless Demographics - Subscribers, Penetration, Market
Outlook
-
Status of 3G Deployments
Part 2. 3G Applications User Requirements Analysis
Q1. Mobile People Finder
Q2. Navigational Aids – Public Transportation
Q3. Navigational Aids – Driving Assistance
Q4. Instant Messaging
Q5. Video Conferencing
Q6. Video Clips and Streaming:
Video Content Desires – Male
Video Content Desires – Female
Q7. Music Downloads
Q8. Internet Connectivity
Q9.
Dating & Matchmaking
Q10. Wireless Gaming
Q11. TV & Radio Reception
Q12
Personal Video Recording
Summary – “3G Services Most Likely to Succeed”
Methodology
Questionnaire
Notices
Companies
Mentioned in this Report
Singtel, M1, Starhub, China
Mobile, China Unicom, Maxis, Digi, Celcom, Hutchison, Sunday,
CSL, Smartone, Peoples Telephone.
About APRG
Asia Pacific
Research Group is shaping the future of wireless research
through its continuous consumer research and analytics. APRG is
a keen observer of emerging youth trends and teenager’s mobile
consumption habits. We are the only Asian based research firm
providing extensive coverage of 3G wireless services.
Providing innovative research for the emerging markets in Asia,
APRG is a trusted partner of wireless operators, investment
bankers, and advertising companies in Asia.
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