Mobile in Asia 2011   

Mobile applications and value added services continue to enable enhanced revenue streams across Asia in 2011 with casual games, email, LBS, and social networking are the fastest growing mobile apps in the Asia Pacific region.

Application stores have become a  key focus for most of the Service Providers in Asia.  Consumer satisfaction with most of the storefronts thus far in Asia could be improved, as many still find it difficult to find applications at a price they consider affordable.

There was an acceleration in Smartphone shipments across Asia in early 2011 as declining prices in China, India, Indonesia, Philippines, and Thailand have attracted the attention of young, urban consumers. 

3G HSDPA offerings are providing good incremental revenue growth for mobile broadband services in most of the emerging markets of Asia.








 
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Asia Pacific Market Research Group 

APRG is a leading market research company covering the emerging markets in Asia Pacific.  We provide quarterly coverage of a number of technology sectors including mobile services, IT, and mobile applications markets for China, Vietnam, Indonesia, India, Thailand, Philippines, and Malaysia.  Our metrics include latest subscriber trends, mobile apps, market share, ARPUs, mobile VAS revenue, and forecasts for how services - including 3G, 4G, LTE, WiMax, GPS, IPTV, and Mobile Internet Devices and Mobile Cloud services are driving decisions and investments.      

Recent market research reports include:
 
                                

 

India's Mobile Application, Content and Cloud Services Market - 2011 to 2015 Forecast  
India is one of the best markets in Asia for consumption of mobile applications content. Music, astrology, and dating applications play an important part of the food chain of mobile services. Reliance, Airtel, DoCoMo and Vodaphone have made some serious strides in providing appealing content- they understand that customer retention in India is difficult, and they are leveraging mobile  entertainment to reduce churn.  

China and India - 2011 Comparison and Forecast of the Mobile Apps and VAS Services Market - New 

The mobile applications market is gaining momentum in both India and China, and investments for innovating applications and relevant content is setting the stage for breakout year in 2011. This report provides a timely analysis and revenue forecast for mobile applications in India and China, covering both consumer apps and enterprise mobility markets. 

China's Call Center Market - 2011 to 2015
This new China market research report forecasts the
strong growth underway for Call Center technologies in 2011, with a revenue forecast to 2015.   

Indonesia Mobile Services and Content Market in 2011 - updated May 2011 
Mobile services growth in Indonesia has been stunning over the last four years. We expect significant growth is still to come through 2015. In this report, learn from consumer interviews what they seek and are willing to pay in the mobile content and application sector.  Indosat, Telkomsel, and Excelcom are aggressive in their expansion plans, as the Indonesian market holds tremendous potential for mobile voice and data services, with active subscribers making up less than half a population of 240 million.

Philippines Mobile Services and Content Market - 2011  
The Philippines, with a population 
89 million and a median age of 22, continues to show leadership in pursuing compelling mobile services...over US 1 billion dollars in revenue from mobile value added services and mobile data will be achieved in 2011. Takeup of 3G mobile broadband services in Philippines is also showing significant revenue growth, with PLDT Smart leading the wireless broadband market.

The Q4 2010 Forecast of Asia's Mobile Apps and VAS Services Market - New
Looking for revenue forecasts for mobile apps and value added services in Asia? This report provides a broad review of mobile VAS revenue trends for mega-markets: India, Indonesia, Thailand and Philippines.  This executive level summary outlines the projected revenue growth of the mobile VAS and mobile app market to 2015.  The mobile services market is changing at a rapid pace, and many of the offerings that successfully met consumer needs a few years ago are obsolete today.  Learn from consumer interviews how consumers find and purchase mobile content, and what applications they find compelling and are willing to pay for.

Vietnam Mobile Services, Applications and Content Market  
The Vietnam mobile services market in 2011 has a number of challenges - but Vietnamese consumers have a passion for mobile connectivity. Vietnam is also a very interesting market for VAS and mobile applications with some of the lowest prices in Asia. Viettel is an aggressive player in this nascent market.  

Thailand Mobile Services and Content Market
Thai consumers are avid consumers of mobile music, casual  games, and SMS services. Competition between AIS, True, and DTAC is fierce, with many prepaid consumers carrying multiple SIM cards from each service provider to avail of promotions.  

China's Mobile Application and Storefront Market
This China market research report forecasts the
mobile application portal and mobile app storefront market in China. Revenues for mobile VAS in China continue to exceed expectations; innovative offerings and 3G infrastructure continues to accelerate new growth in 2010.   

China - MMORPG and Online Gaming Market   
This report forecasts the revenue growth of the online Internet games market in China.  Learn how the "Free to Play" gaming model is changing the industry, and why MMORPG continue to attract consumer spending in China. 

Indonesia - MMORPG and Online Gaming Market  
This Indonesia research report provides a comprehensive analysis of the growth, trends,  opportunities of this rapidly evolving Indonesian sector for Internet delivered MMORPG and casual games.  

Philippines Call Center Market Forecast  
The Call Center and BPO market in the Philippines achieves over US $10 billion in revenue. This executive summary report provides a unvarnished SWOT analysis with a deep dive on the risks of establishing a Contact Center or BPO operations in the Philippines. 
Updated with growth forecasts to 2015. 

Malaysia BPO, Shared Services and Call Center Market 
This 2011 market research study outlines current state and growth opportunities of the Contact Centre and BPO market in Malaysia, as well as a SWOT analysis of establishing a Call Center, Data Center or BPO operations in Malaysia.  Updated with revenue growth forecasts to 2015.  

Indonesia's Call Center Market Forecast
This new 2011 market research outlines current state and growth opportunities of the Contact Center and BPO market in Indonesia, as well as a SWOT analysis of establishing a Contact Centre operations in Indonesia.  Updated with growth forecasts to 2015.  



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